A new kind of accelerator
The AI venture studio: start and test new companies with AI
The Unnamed Roads is an AI-native venture studio. Instead of a team of people, AI does almost all of the work: research, code, design, writing and analysis. One founder chooses the ideas and approves what goes live. Every company we start and every idea we test is listed here, with an honest status.
- Projects
- 23
- Live
- 3
- Testing
- 6
- Parked
- 14
How a company gets started here
The same four steps for every idea. AI makes each step fast and cheap, so many ideas can be tested instead of betting everything on one.
- 1
Pick one real problem
AI scans markets, forums, search data and competitors. We pick a problem that a specific group of people clearly has.
- 2
Build a test in days
AI writes the code, the copy and the design for the smallest thing that can be tested: a landing page, a prototype or a simple tool.
- 3
Measure real demand
The test goes live. We decide in advance what success looks like and let the numbers, not opinions, decide.
- 4
Keep, change or park
Projects that work keep growing. The rest are parked in public, so the lessons are not lost and the next idea starts faster.
All projects
Every company and idea the studio has started. Live means real users can use it today, Testing means we are checking if people want it, and Parked means it is paused.
Live (3)
Running and open to real users or customers.
- Live SportsThe Hockey Analytics Hockey analytics for clubs: insights delivered before anyone asks.
- Live FamilyParental Leave Planner Free planner for Swedish parental leave: days, money and trade-offs in one plan.
- Live SportsThe Hockey Brain On-demand hockey analytics help for teams without a full-time analyst.
Testing (6)
Being tested for real demand before more is built.
- Testing MarketingThe Atomic Network When a neighbour buys, the neighbours hear about it: postcards plus referral codes for local shops.
- Testing B2B softwareThe Agent Fabric Infrastructure for companies that want to run AI agents on their own terms.
- Testing B2B softwareAI Automation Fabric Describe a workflow, get a clear price, receive a working automation.
- Testing B2B softwareThe Outcome Layer Fixed-price data platforms and analytics agents that ship.
- Testing B2B softwareThe Service Layer One login for every brand a garden-equipment workshop services.
- Testing Studio toolsMeshGuard Rules for what AI agents may do, and when a human must approve.
Parked (14)
Paused. Kept public so the lessons stay visible.
- Parked PrintThe Print Route Routes online print orders to local print shops automatically.
- Parked RetailThe Price Lab Professional price tags for small shops in five minutes.
- Parked B2B softwareThe Data Labelers Training data for AI teams, with proof of quality.
- Parked FamilyBaby Checklist Checklists to help expecting parents prepare.
- Parked B2B softwareUTKO Service Platform Booking and repair service for robot lawn mowers and battery-powered garden tools.
- Parked Studio toolsSignal Mesh Collects signals and suggests at most three decisions a day.
- Parked Studio toolsOperator Context Lets AI assistants read the state of every project safely.
- Parked FamilyBaby Sellpy Helps families decide what baby items to sell, keep or price.
- Parked FamilyCar Cost Calculator The real total cost of owning a car in Sweden.
- Parked FamilyHousing Planner Helps households decide whether to move, buy or rent.
- Parked B2B softwareData Conversation Prototype Ask questions about your numbers in plain language.
- Parked B2B softwareTravel Tools for AI assistants Flight, hotel and deal search that AI assistants can use directly.
- Parked Studio toolsPost-Human Venture Engine Early write-up of the method for running many ventures as one person with AI.
- Parked Studio toolsTUR Company OS The studio’s internal control panel. Shut down in September 2026.
Why this is a new kind of accelerator
Traditional accelerator
- Invests in outside founders
- Months of building before the first real test
- Needs a team for code, design, marketing and analysis
- Few bets, large budgets per bet
AI venture studio
- Starts and owns its own companies
- A first test is live within days
- AI does the code, design, marketing and analysis
- Many small bets, cheap to test, honest status for each
More detail: agency vs venture studio vs incubator.
Field Notes
All Field Notes →- Side Project To Profitable Product The allure of building a successful online business is undeniable. With the rise of digital platforms and tools, it's easier than ever to turn an idea into a th
- MCP Explained: Model Context Protocol for AI Agents What MCP is, how to build servers and clients—and why our venture studio ships every new agent on MCP (200+ pipelines in production).
- How I Run 7 Websites With One Person and AI Agents A detailed breakdown of the automation stack behind The Unnamed Roads studio: self-hosted on Hetzner, n8n workflows, AI-generated content pipelines, and what actually went wrong building it.
Common questions
- What is The Unnamed Roads?
- The Unnamed Roads is an AI-native venture studio based in Stockholm, Sweden. It works like a new kind of accelerator: AI does almost all of the work of researching, building, launching and testing new companies, and one founder, Emil Ingemar Karlsson, decides which ideas to pursue and approves everything that goes public.
- How do you start a company with AI?
- Start with one clear problem for one group of people. Use AI to research the market and competitors, draft the offer, and build a simple website or prototype in days instead of months. Put it in front of real people, measure whether they sign up, pay or come back, and use AI to analyse the results. Keep what works, change what does not, and park the rest. The How it works guide describes each step in detail.
- How can I test a startup idea with AI?
- Write down what has to be true for the idea to work, then let AI build the smallest possible test: a landing page, a prototype or a manual service. Decide in advance what result counts as success (for example sign-ups, replies or payments), run the test for a fixed period, and let AI help you read the numbers. A failed test that took a week is a cheap lesson.
- What is an AI venture studio?
- A venture studio starts its own companies instead of investing in other people’s. An AI venture studio does this with AI doing most of the work that would normally need a team: research, coding, design, writing, data analysis and operations. That makes it possible for one person to start and test many companies in parallel.
- How is this different from a startup accelerator?
- A traditional accelerator invests in outside founders and supports them with mentoring and a programme. The Unnamed Roads builds its own companies, uses AI instead of a large team, and publishes every project with an honest status: Live, Testing or Parked.
- Does AI really do almost all of the work?
- Yes, for most of the hands-on work: market research, code, websites, copy, analysis and routine operations are produced by AI tools and agents. A human still chooses which problems are worth solving, talks to customers, checks the quality, and must approve anything that is published, deployed or sent to someone outside the studio.
Newsletter
Field Notes from the studio
What we learn from starting and testing companies with AI: what worked, what did not, and what it cost. Only sent when there is something worth sharing.
No spam. Unsubscribe anytime.
Have an idea, a problem worth solving, or want to collaborate? Get in touch.