Family
Föräldraledighetsplaneraren
Agent-ready leave planning for Swedish families
Complete days, pay and trade-offs from phone or assistant — shareable plan, organic SEO wedge.
CTA
Complete plan
Expedition studio
The Unnamed Roads
The map is full. But there are still roads without names — and one developer can take them now. AI carries the pack. You hold the compass.
It used to take a team. Now one developer + AI automation walks terrain that wasn't on the map — expedition, not agency.
Live projects
Projects in the portfolio
Focus projects run measured validation experiments. Monitor projects stay visible with honest status — some also sit in the SEO/dev attention set (eight live surfaces). Parked work does not pretend to be active.
FamilySportsPrintSaaSStudio
Focus
Active validation contract — three product bets with measured experiments.
Monitor
Live and visible; may still be in the SEO/dev attention set without a Focus contract.
Parked
Dormant — not shown as Active.
Avvecklat
Wound down — kept as reference, not an active product.
Sports
The Hockey Analytics
Club intelligence digestible by coaches and agents
Proactive hockey analyses before dashboards — built for mobile review and assistant handoff.
Offer
Club Pack beta
Studio
The Unnamed Roads
Field Notes & Company OS distribution
Evidence-based notes for operators building AI-native companies — decision-first, not dashboard-first.
CTA
Subscribe
Studio
MeshGuard
Tool permissions & approval levels for agents
Governance layer so assistants and workflows cannot exceed policy — audit every consequential call.
Mode
Monitor
Sports
The Hockey Brain
Consulting surface adjacent to THA
On-demand analytics for teams without a full-time hire — Monitor product bet, in the SEO/dev attention set alongside THA.
Mode
Monitor
The Atomic Network
Hyperlocal GTM — physical mail plus referral loops
When neighbors buy, neighbors follow: geo-triggered postcards and invite codes for brick-and-mortar brands. Pilot live on Vercel; canonical domain not yet serving — in the SEO/dev attention set.
Pilot
Live on Vercel
SaaS
The Agent Fabric
Distributed agent infrastructure for enterprise AI
B2B surface on sovereign AI, edge nodes, and agent runtime — in the SEO/dev attention set. Canonical domain recovering; Vercel preview live.
Site
Canonical recovering
SaaS
AI Automation Fabric
Card-first automation studio for small teams
Describe a workflow, get a clear estimate, and receive production-ready automation with AI handover docs — in the SEO/dev attention set. Canonical URL is the Vercel preview until a custom domain is assigned.
Site
Live
Studio
EIK
Personal trust realm — distribution only
Personal portfolio for Emil Ingemar Karlsson — distribution surface in the SEO/dev attention set, separate Personal trust realm.
Realm
Personal
Studio
Signal Mesh
Problem-first signal ingestion for the studio
Collect trends, competitor moves, inbox friction and portfolio metrics; rank at most three decisions per day for the operator.
Output
Daily signals
Studio
Operator Context
Assistant-connectable Company OS surface
Scoped read/write for agents: portfolio state, pending approvals, validation contracts — every tool call audited under MeshGuard policy.
Mode
Concept
Field Notes
Dispatches from the road
Receipts from building in public — measured experiments, costs, and outcomes. Not a manifesto; evidence you can cite.
Read Field Notes →Daily pipeline
How the studio ships learning every day
Ingest signals, draft under MethodPolicy, approve on phone, publish only with a gate. Self-hosted jobs still power research and IndexNow where useful.
- Morning
Growth + inbox signals
PostHog Focus funnels, Raindrop/Gmail learning labels and Tech Pulse digest surface at most three mobile decisions.
PostHog · Company OS · Resend
- →
Research per Focus bet
Each Focus project keeps one active validation contract. Distribution packs stay bounded to one claim surface + one redistribution asset.
Validation contracts · Field Notes
- →
Draft with MethodPolicy
Marketing and development drafts run free-first models under spend gates. Deterministic policy still owns approvals and budgets.
OpenRouter · Inngest · MethodPolicy
- →
Approve on phone
Linear Mobile / operator approvals. No autonomous publish, deploy or external send from an agent.
Approve · Defer · Reject
- →
Publish with a separate gate
Approved drafts can commit, deploy and IndexNow after Level 2/3 policy. Outcomes return to Growth Memory.
GitHub · Vercel/Netlify · IndexNow
Stack
Infrastructure lives on dedicated pages
Tool catalogs and cost breakdowns belong on /stack and /tools — not the studio homepage.
Keep exploring
Field Notes and assistant context
Subscribe to Field Notes for studio updates, or point assistants at our public context pages — no fit calls or stack consulting on this homepage.
Direct contact: /contact when you have a specific question.
Common questions
- What is The Unnamed Roads?
- An expedition studio — one developer in Stockholm walking roads the map doesn’t name. AI carries the pack; the operator holds the compass. Open Field Notes with receipts from the road — not a consulting hire funnel.
- Do agents publish or send outbound autonomously?
- No. Agents draft and research inside policy. Publish, deploy and external send require explicit human Approve — typically on phone, not in meetings.
- What does Focus mean in the portfolio?
- Focus is internal portfolio taxonomy — active validation contracts on a bounded set of product bets. Status labels (Focus, Monitor, Parked, Avvecklat) stay honest on project cards; they are not the brand story. See Focus · Monitor · Parked.
- Is this an agency or AI-autonomy theater?
- Neither. Expedition, not agency — one developer with AI automation, human Approve gates, and Field Notes as receipts. No fake executive team; see /agents/ for how workflow roles are described.