Hockey analytics for clubs: insights delivered before anyone asks.
What it is
The Hockey Analytics scans hockey data continuously and turns patterns into short, readable insights: player development, team performance, matchups and roster questions. Instead of waiting for someone to open a dashboard, the insight arrives first.
Who it is for
Scouts, coaches, analysts and club decision-makers, starting with Swedish clubs (SHL and HockeyAllsvenskan).
How AI does the work
Data collection, analysis drafts, reports and the website are produced with AI agents and automated pipelines. A human with hockey knowledge reviews what goes out.
Status: Live
Live. Weekly reports and a club pack are being tested with Swedish clubs.
Part of The Unnamed Roads, an AI-native venture studio. See how the studio starts and tests ideas with AI or all projects.