Experiments in flight
Where we test impossible playbooks
Every project is a validation contract inside Company OS — Focus, Monitor or Parked. Focus is three product bets with measured experiments; the SEO/dev attention set is eight live surfaces with daily crawl and copy work — not the same list. Live product links only when a site returns healthy; otherwise status and direction live here.
Active portfolio
23 builds across research, product, and GTM
From stealth operating systems to public-facing SaaS launches, each project runs on the same automation-first discipline.
Studio
Operator Context
MCP-native portfolio context so ChatGPT, Claude and mobile clients can read Focus status, draft decisions and route approvals — without autonomous execution.
No live site — status & direction only
Studio
Signal Mesh
Governed ingestion of market, product and operator signals into Company OS — so decisions start from real problems, not content calendars.
No live site — status & direction only
SaaS
Data Conversation Prototype
Experimental conversational data interface for querying metrics and operational context.
No live site — status & direction only
Family
Baby Sellpy
Prototype for helping families decide what to sell, keep, and price in second-hand baby marketplaces.
No live site — status & direction only
Family
TUR Bilkalkyl
Idea-stage Swedish calculator for total car ownership economics.
No live site — status & direction only
Family
TUR Bostadsplanering
Idea-stage housing planning tool for Swedish households making move/buy/rent decisions.
No live site — status & direction only
SaaS
TUR Travel Tools
Travel-search capability experiments for AI assistants through MCP-compatible tools.
No live site — status & direction only
SaaS
AI Automation Fabric
Card-first automation studio for small teams — describe a workflow, get a clear estimate, and receive production-ready automation with AI handover docs.
SaaS
UTKO Service Platform
Nordic service platform for robot lawn mowers and battery-powered outdoor products. Built for booking, repair tracking, and zone-by-zone expansion.
Studio
MeshGuard
Governance prototype for tool permissions, approval levels, and policy-safe agent operations across the studio.
No live site — status & direction only
SaaS
The Price Lab
Professional price tags for your store. Done in five minutes. No printer, no stress — just clean price tags with direct delivery.
The Atomic Network
Hyperlocal GTM platform — physical mail and referral loops triggered when neighbors buy, creating viral loops for brick-and-mortar brands.
Family
Baby Checklist
Nesting checklists and preparation flows for expecting parents — a parked concept in the TUR Family cluster.
Family
Parental Leave Planner
Free Swedish parental leave planning — days, pay and trade-offs visible before the family commits.
SaaS
The Data Labelers
Training data you can trust — with proof. Validated annotation infrastructure for AI teams that require documentation, audit trails, and EU AI Act compliance.
The Print Route
Webhook-to-doorstep print routing for retailers and local providers — automated order intake, SLA-based production workflow, and synced delivery tracking.
Sports
The Hockey Brain
Stockholm-based hockey analytics consultancy combining data science and deep hockey knowledge. On-demand analytics for pro clubs, junior orgs, and national teams – no full-time hire needed.
SaaS
The Agent Fabric
Distributed agent infrastructure for enterprise AI — sovereign, edge-ready agent runtime and orchestration narrative. Live on tur-theagentfabric.vercel.app; theagentfabric.com apex unregistered.
Studio
The Unnamed Roads
One operator. AI-native venture studio powered by TUR Company OS — decision-first portfolio, human approval gates, agents inside policy.
Studio
Post-Human Venture Engine
Methodology and tooling that lets single operators achieve portfolio-scale output through AI symbiosis
No live site — status & direction only
Sports
The Hockey Analytics
Making Hockey Data Human. Independent hockey analytics research surfacing proactive insights for scouts, coaches, and analysts before anyone else sees them.
Studio
EIK
Personal trust realm — distribution only. Founder portfolio linked from the studio site, not a studio venture.
Studio
TUR Company OS
Mobile-first control plane for The Unnamed Roads. Decisions, approvals, learning loops and agent policy in one governed operating system.
No live site — status & direction only