Portfolio
Companies started and tested with AI
Every project The Unnamed Roads is running or testing, with an honest status. Each one was researched, built and launched mostly by AI, with one founder choosing the ideas and approving what goes live. Want to know how? Read how it works.
Live (3)
Running and open to real users or customers.
- Live SportsThe Hockey Analytics Hockey data consultancy in Stockholm: custom analyses, private tools and data access, scoped by email and delivered in about 1–2 weeks.
- Live FamilyFöräldraledighetsplanen Free Swedish parental-leave planner, usable on the web and from your AI assistant.
- Live SportsThe Hockey Brain A club-owned hockey data platform: every source in one EU database the club controls. Early access.
Testing (8)
Being tested for real demand before more is built.
- Testing B2B softwareThe Outcome Layer Consultant-style work done with AI: pay for the finished outcome, not the hours.
- Testing MarketingThe Atomic Network When a neighbour buys, the neighbours hear about it: postcards plus referral codes for local shops.
- Testing PrintThe Print Route The print engine behind The Atomic Network, soon a Print API for AI agents: order in, post delivered.
- Testing FamilyCPA – Car Planner Assistant Your AI assistant's helper for choosing a car in Sweden: real costs, matching cars and campaign alerts.
- Testing B2B softwareTBS – The BRF Styrelse An AI assistant for housing cooperative boards: residents' questions, board paperwork and contracts in one place.
- Testing B2B serviceThe Data Labelers Verified AI training data, text and images: we label it in Sweden, or you label it yourself on our platform.
- Testing B2B softwareThe Mention Engine Find out whether AI assistants mention your company, and what to fix so they do.
- Testing RetailThe Shelf Route Price tags, shelf labels and car signs as a service: designed, printed and delivered.
Parked (4)
Paused, but could come back later.
- Parked B2B softwareThe Agent Fabric Infrastructure for companies that want to run AI agents on their own terms.
- Parked B2B softwareThe Service Layer One login for every brand a dealer's workshop services.
- Parked EducationSimulation Trainer Practise the hardest conversations of your job with AI that plays every role and gives feedback.
- Parked FamilyBaby Checklist Checklists to help expecting parents prepare.
Closed archive (10) Stopped for good. Kept as a record of what was tested.
- MeshGuard · Rules for what AI agents may do, and when a human must approve.
- The Price Lab · Professional price tags for small shops in five minutes.
- Signal Mesh · Collects signals and suggests at most three decisions a day.
- Operator Context · Lets AI assistants read the state of every project safely.
- Baby Sellpy · Helps families decide what baby items to sell, keep or price.
- Housing Planner · Helps households decide whether to move, buy or rent.
- Data Conversation Prototype · Ask questions about your numbers in plain language.
- Travel Tools for AI assistants · Flight, hotel and deal search that AI assistants can use directly.
- Post-Human Venture Engine · Early write-up of the method for running many ventures as one person with AI.
- TUR Company OS · The studio’s internal control panel. Shut down in September 2026.