The Hockey Analytics
FocusSweden Club Pack beta for SHL / HockeyAllsvenskan decision-makers.
Visit the product →Studio
About the studio
Stockholm · one developer · roads the map doesn’t name · AI carries · Approve before anything leaves camp.
The map is full, but unnamed roads still exist. One developer with AI automation can walk them now — expedition, not agency.
Operator
Emil Ingemar Karlsson — Stockholm
Holds the compass — strategy, irreversible decisions and publish gates, approved on phone, not in meetings. Personal realm: emilingemarkarlsson.com (separate from studio bets).
Operating stance
AI carries the pack — never fake executives.
Automation accelerates proven workflows; consequential external actions stay human-gated. See /agents/ for policy-bound roles.
What’s in flight
Live projects with honest status — impossible playbooks, not a manifesto.
Föräldraledighetsplaneraren
FocusSwedish parental-leave planning — days, pay and trade-offs in one planner.
Complete a plan →TUR Field Notes
FocusDispatches from the road — decisions, costs, outcomes and playbooks.
Browse Field Notes →10+ live ventures total — see the full portfolio with honest status labels.
Follow the work
Field Notes are receipts from the road — measured experiments, not manifestos.
Portfolio taxonomy
Internal status labels — not the brand story. Full policy: Focus · Monitor · Parked.
Active validation contracts on bounded product bets.
Live products watched for signal — honest status, not parked.
Archive with explainer kept — no pretend momentum.