The Print Route

From webhook to doorstep.

The Print Route is a two-sided SaaS platform that connects retailers and e-commerce businesses with a network of local print providers. Orders flow in via API or webhook – providers receive structured jobs, follow an SLA-based production workflow, and sync tracking automatically back to the customer.

For Retailers

Send print orders programmatically and get fulfilment handled end-to-end:

• Submit requirements (file, format, quantity, delivery address) via webhook or portal
• The platform analyzes geo-proximity, format compatibility, and provider pricing
• Automatically routes to the optimal provider in the network
• Single tracking update syncs back to your system when shipped

For Print Providers

A structured inbox and workflow replacing ad hoc emails and manual coordination:

• Accept – receive structured, standardized print jobs
• Produce – clear SLA steps with file delivery per order
• Ship – one tracking update syncs automatically back to the retailer

Onboarding: define production capabilities (formats, countries, materials), set pricing, run a test order.

Platform

• Provider portal: app.theprintroute.com
• GDPR-compliant, EU-based data handling
• Admin dashboard for managing customers, orders, and revenue
• API-first integration for retailers