The Data Labelers

Verified AI training data, text and images: we label it in Sweden, or you label it yourself on our platform.

What it is

The Data Labelers delivers verified training and evaluation data for Swedish AI, text and images, in two ways.

Service. Vetted Swedish university students label, interpret and structure the data. Every item goes through several independent checks before delivery:

• Personal data, faces and licence plates are pseudonymised before review
• Two or three reviewers label each item without seeing each other’s answers
• A senior reviewer with domain knowledge resolves disagreements
• A quality report with inter-annotator agreement (IoU for image boxes and masks) and an audit trail per item

Sold as fixed-price datasets (preliminary prices): pilot from SEK 14,900, evaluation set from SEK 24,900, dataset from SEK 39,900.

Platform. The customer’s own team labels on our tool, with full traceability (who, when, which version), double or triple verification, consensus and agreement scores per item, and gamification (points, streaks, levels, leaderboards) to keep quality up. Preliminary prices: Starter from SEK 4,900 per month, from SEK 990 per user per month, Enterprise on quote.

Commitments for Sweden

• BankID-verified reviewers living in Sweden (no citizenship requirement)
• Customer data stored and processed on Swedish infrastructure
• No AI on customer data except models running in Sweden
• NDAs and data processing agreements before real customer data is handled
• Pseudonymisation before review
• Full traceability per item

These are commitments for how delivery will work, not claims that everything is already in place. Swedish hosting for customer data and the labelling platform, BankID verification and the contracts must be ready before the first customer project. The marketing site runs on Vercel; customer data will not.

Who it is for

• Swedish AI companies that need correct Swedish training data, evaluation sets or ratings of model answers
• Swedish companies that want to label their own data, or have it labelled, without it leaving Sweden
• Students in law, medicine, economics, languages and tech who want flexible, paid tasks in their own field

How AI does the work

AI models running in Sweden can pre-label data and route items to the right reviewers. Software measures agreement, flags items for expert review and writes the quality report. People make the judgements that need language and domain knowledge. The website, campaign and sign-up flow were built with AI coding assistants.

Status: Testing

First explored in 2025 and closed. Restarted in October 2026 with a Swedish niche focus and two offers, service and platform. A demand test with sign-ups for companies (pilot or platform demo) and students is being prepared. The platform exists only as a demo so far. Demand-test site: datalabelers.theunnamedroads.com.

Part of The Unnamed Roads, an AI-native venture studio. See how the studio starts and tests ideas with AI or all projects.