The Hockey Brain Consulting

Where modern data analytics tools meet the world of hockey. The Hockey Brain is a Stockholm-based consultancy that embeds senior-level analytics capabilities inside pro teams without the overhead of full-time hires.

Why It Exists

• Discover hidden edges with custom metrics that expose signal beyond traditional box scores.
• Accelerate decisions on drafts, lineups, and roster moves with predictive modeling.
• Reduce uncertainty using tactical simulations and scenario planning.
• Scale development by applying the same analytics framework across leagues and affiliates.

How Engagements Work

1. Assessment & Intake – capture telemetry from existing scouting, video, and tracking systems.
2. Custom Model Stack – spin up AI copilots, dashboards, and reporting loops tuned to each organization.
3. Embedded Analysts – operate as an extension of the hockey ops group, delivering weekly briefings and live support during critical windows.
4. Iterate & Scale – expand to new surfaces (draft, player development, matchups) once the initial mandate is humming.

Services

• Scouting models & player evaluation – AI-assisted recruitment scoring and talent profiling
• Expected Goals (xG) analysis – finishing quality benchmarks across entire rosters
• Custom dashboards & reporting – tactical matchup boards, forecheck, zone entry, special teams
• Recruitment & talent evaluation – upside vs. role fit through data-driven scouting reports
• Player development frameworks – track individual progression against predictive baselines
• Strategic matchup analysis – scenario planning for playoffs, trade deadlines, and draft prep

Why Teams Plug In

• Complement Your Team – fill analytics gaps without re-org overhead.
• Cost-Effective Expertise – senior talent on-demand instead of permanent headcount.
• On-Demand Scaling – surge support during playoffs, trade deadlines, or draft prep, then scale down again.

For Whom

Professional clubs, junior organizations, national teams, and player agencies seeking senior-level analytics without permanent headcount. Remote delivery from Stockholm, support across time zones.

Founder: Emil Karlsson – Senior Analytics Consultant

Get Started

Teams typically receive a tailored analytics activation roadmap within 2 business days of reaching out.